Tourism strategy
Location
Clyde-wide
Description
Glasgow's Tourism Strategy includes the ambitious target of attracting an additional one million visitors a year by 2016.
While the strategy is Glasgow-wide, Clyde Waterfront has a central position in the plans for growth in tourism. Scotland's new National Arena at SECC will play an important part in the development of tourism, as large-scale events are seen as one of the key areas where tourism can grow. The development of the Riverside Museum is also expected to boost tourism. Many of the new hotels which are already at the planning stages are in the Clyde Waterfront area.
Strategic targets for tourism in Glasgow:
- to deliver a minimum growth of 60% in tourist revenue with a target of achieving 80%
- grow tourism-related employment to 40,000
- increase capacity by 3,000 premier hotel bedrooms
4 key themes underpin the tourism targets.
1. Image and Brand: a positive and unique image is a key influencer.
2. People: Glasgow’s citizens are the city’s greatest asset and must benefit from tourism’s growth.
3. Place: place attractiveness, accessibility and quality of environment are competitive drivers for a
successful tourism destination.
4. Product: this must be fresh, distinctive, innovativeand appealing to target markets.
Glasgow’s Tourism Strategy to 2016 has been produced by a partnership comprising Glasgow City
Council, Glasgow City Marketing Bureau, Scottish Enterprise Glasgow and VisitScotland Glasgow.
Current status
The tourism strategy was produced in 2007.
Timescale
The Tourism Strategy is a plan to 2016
Website
www.seeglasgow.com
Contact details
Glasgow City Marketing Bureau, 0141 566 0800