Promoting a public transport service

Devise a water taxi service along the Clyde, incorporating various appropriate pick up/drop off points along the Clyde. Project will develop a knowledge and understanding of advertising and how to promote and market a new service to the general public.

Outcomes of learning

• Employability skills enhanced due to working on marketing techniques: researching, organising, communicating, planning, presenting, contributing
• Confidence of working independently from teacher to develop their ideas
• Pupils have developed Enterprise Skills identified as 4 capacities of CfE

Relevance to curriculum

• Supports 5-14 Environmental Studies, People in the Place
• Relevance of how curriculum topic on structures is relevant to work and life and how this subject knowledge is put into practice in a real situation and career opportunities