Promoting a public transport service

Devise a water taxi service along the Clyde, incorporating various appropriate pick up/drop off points along the Clyde. Project will develop a knowledge and understanding of advertising and how to promote and market a new service to the general public.

Broad Outcomes of learning

• Employability skills enhanced due to working on marketing techniques: researching, organising, communicating, planning, presenting, contributing
• Confidence of working independently from teacher to develop their ideas
• Learners have developed Enterprise Skills identified as 4 capacities of CfE

Relevance to curriculum

• Supports CfE Social Studies