Clyde Waterfront Education

BBC satellite

Making a radio advert

Learners will research tourist attractions on the Clyde waterfront and create radio adverts to promote them. This will involve creating an advertising spiel and producing a jingle which will be presented to their peers and other staff.

Broad Outcomes of learning

• Subject knowledge of use of language gained and enhanced
• Enterprising skills improved by developing creativity, confidence, increasing motivation to learning; taking responsibility and making decisions; consideration of others through group work and discussion; raising achievement and fostering ambition
• Employability skills used: communication, planning, organisation, time management, researching, co-operating, contributing, presenting, marketing and selling
• Learners take responsibility for their learning through making decisions about content and wording of advertising spiels, appropriate and catchy music for jingles
• Learners have developed 4 capacities of CfE

Relevance to curriculum

• Supports CfE Languages
• Relevance of how curriculum topic on is relevant to work and life and how this subject knowledge is put into practice in a real situation

About this lesson/project idea

Theme Curricular area Age group
Tourism & leisure Languages Lower Secondary
Lesson/project focus Interdisciplinary Learning Opportunities Cross cutting themes
Marketing Languages;
Technologies
CfE;
EiE